Welcome to our site which highlights the media coverage that the 17th annual Keep LA Running charity 5 K Run/Walk, 10K Run and Coastal Bike Ride, held July 11, 2010 at Dockweiler Beach in Playa del Rey, received leading up to the event and after the race.
Follow us on Facebook at:
http://www.facebook.com/profile.php?id=100001187385038&ref=ts
Watch us on Youtube:
http://www.youtube.com/watch?v=kQnfd6QyCgw
http://www.youtube.com/user/KeepLARunning
Articles appeared in such Newspapers and media outlets as...
The Los Angeles Times:
Our spokesperson Zola Budd was interviewed about herself and Keep LA Running just before race day.
Daily News:
Zola made herself available to other publications as well.
Such high profile participants as Mel B of the Spice Girls led to strong coverage before and after the race.
Even the British press covered our race.
Media coverage was strong with such players as Mavrixphoto.
Traditional running coverage was also found after the race.
The internet also highly featured Keep LA Running...
The participation of such running greats as Zola Budd generated strong internet interest in the race -- As indicated by google searching.
This Google search shows many search hits related to Keep LA Running and Mel B of the Spice Girls.
From the internet to traditional newspaper and TV coverage, Keep LA Running made the headlines
Growth of Keep LA Running
2010 Facts and Figures
Total Participants
1,544 (up 32 %)
Total Finishers
1,249 (up 19 %)
Web traffic
June 2010:Unique visits
7,705 (up 61 %)
Hits
121,269 (up 97 %)
Total hits July 2009 – June 2010
262,119 (up 83 %)
Advertising
The Argonaut, The Beach Reporter, Easy Reader, Daily Breeze.
Inserts in LA Weekly, Los Angeles Times, and Downtown News.
Media Coverage
Advance stories: LA Times, Daily Breeze, Beach Reporter, Argonaut, and Easy Reader, CNN Local Edition (Charter Communications), 100.3 fm The Sound (PSA).
Day of event coverage: channel 34 (Univision), Style Network, Channel 11 (Fox), Daily Breeze, Daily News, Daily Mail (UK).
Photo Agencies: Unimedia Images, Zimbio, Isopix, and Mavrix Photo.
The Argonaut, The Beach Reporter, Easy Reader, Daily Breeze.
Inserts in LA Weekly, Los Angeles Times, and Downtown News.
Media Coverage
Advance stories: LA Times, Daily Breeze, Beach Reporter, Argonaut, and Easy Reader, CNN Local Edition (Charter Communications), 100.3 fm The Sound (PSA).
Day of event coverage: channel 34 (Univision), Style Network, Channel 11 (Fox), Daily Breeze, Daily News, Daily Mail (UK).
Photo Agencies: Unimedia Images, Zimbio, Isopix, and Mavrix Photo.
